The Wild Coast
Presenting the latest Polo Ralph Lauren men's collection, The Wild Coast — a journey over dirt roads, through the desert, discovering hidden coves and connections with nature.
The Campaign Story
The Summer 2021 Polo Ralph Lauren campaign captured a journey of a lifetime: one traveled over dirt roads and through the desert, where our hero discovers hidden coves and new connections with nature. This story of reunions and adventure took shape along the wild coasts of South Africa.
The Approach
Ralph Lauren’s iconic campaigns have always captured exotic locales, unparalleled destinations and once-in-a-lifetime adventures that make our audience dream.
After a year spent indoors during lockdown, we knew through consumer insights (and personal experience) that our audience was looking to not just dream — but to do and to live. My creative director and I partnered to build a script that motivated and inspired our audience to live in the moment, to experience nature, and appreciate the adventures ahead of us all.
