Live Your Legacy
Just in time for the 2020 Olympics, powerful interviews
with Team USA show each athlete’s personal and professional legacies
that they’re living every single day.
The Campaign Story
How do you leave the world better than you found it? You do something worth remembering. You train from sun-up till sundown. You win games, the gold, the glory. You make your mark without leaving a trace. You work together to define a story worth telling. You live a legacy every single day.
The Approach
As the Official Outfitter of Team USA, Ralph Lauren asked my team and I to create a campaign that celebrated a new collection of sustainable Olympic uniforms — just in time for the 2020 games.
We created the Live Your Legacy campaign, providing a rich platform from which the Team USA’s stories could be told. We then asked our Olympic athletes — as well as our audience — what our collective legacy will be.
It was an honor to work on the 2020 Olympics campaign for Ralph Lauren, especially during such an intense period of isolation during the COVID-19 pandemic. Alongside the Polo Ralph Lauren art team, I interviewed Olympians and Paralympians in the lead up to Opening Ceremony. I invited the athletes to describe what legacy they wanted to not just leave for the next generation — but what sort of legacy they lived every single day.
The 2020 Olympics
“To me, it’s not just about clothes. It’s how you live and what your dreams are. I’m always designing for those dreams.”
— Ralph Lauren
Daryl Homer
When he won the silver at the 2016 Rio Olympic Games, Daryl Homer became the first American to medal in saber since 1904. This was his third Olympic Games—a remarkable accomplishment for someone who started his sport at age 11 after reading about fencing in the dictionary.
Heimana Reynolds
The Honolulu native was among the first to represent his country in the new Olympic sport of skateboarding. He already has one gold medal, earned at the 2019 World Championships. Heimana’s other passions include surfing and solving Rubik’s Cubes.
Melissa Stockwell
In 2004, Melissa Stockwell became the first female American soldier in history to lose a limb in active combat, after her vehicle was hit by a roadside bomb. Four years later, she was competing at the Paralympic Games in Beijing, and was chosen to be the flag bearer at the closing ceremony. This Olympics marked her third appearance on Team USA, having won a bronze at the 2016 Paralympic Games.
Sakura Kokumai
The Hawaii native has been on the US Karate National Team since 2007, but this was her first Olympic games, as the sport itself made its debut. When she’s not at the dojo, she spends her time sailing and is an avid fan of another longtime Olympic sport, figure skating.
