Earth Polo
Sustainability isn’t a trend. It’s our future. That’s why Ralph Lauren launched
its first-ever 100% recycled Polo — made entirely from plastic water bottles.
The Campaign Story
An icon of today, made for a better tomorrow. Introducing the Earth Polo — a shirt that is crafted from an innovative fabric produced entirely from recycled plastic bottles and dyed using a unique waterless application.
The Approach
To promote this innovation, my team and I created an inspiring and emotional campaign that honors the beauty of our planet that this Polo Shirt is designed to help preserve. Set against the backdrop of tropical waters, vast mountains, and thick rainforest, our cast is dressed in stripped down looks, demonstrating the timeless style and purity of the new Polo Shirt. For a special responsibility-focused issue of Vogue, we ran our campaign as a double-page spread.
Our commitment is simple. By 2025, we will #recycle 170 million bottles. It all starts with The Earth Polo.
100% Recyclable
Made entirely from plastic bottles and dyed using a waterless-environmentally friendly process.
It’s an icon of today, made for a better tomorrow.
This is just the beginning.
By 2023, we plan to recycle at least 100 million plastic bottles. In fact, this Earth Day, it’s our pledge.
We believe there is a better way. And it starts today.
Making an Impact
On social, we shared breathtaking videos of our planet’s natural beauty alongside infographics about pollution, climate change, and Ralph Lauren’s newest sustainability efforts.
