I’m Kendal Green — the Head of Copy at Ralph Lauren and a Generative AI Strategist based in NYC.

I’m currently deep-diving into LLM pipelines and their applications for beautiful product storytelling.

I’ve always been inspired by the beauty around me — from sun dappled sidewalks and quiet laughter inside a cafe, to the color of a sunset and the freedom of an open road.

Every day, I try to imbue my work with an appreciation for life’s most precious and fleeting moments in hopes of inspiring others to go out and live a beautiful story.

Perhaps this is why I’m so drawn to the power of Generative AI. It’s not meant to replace human creativity — but to augment it.

In my view, Generative AI is a co-collaborator that will liberate humans from more mundane and time-consuming data management tasks so that we can devote our time to be fully creative and expressive in the content creation space.

I believe in three truths: that advertising doesn’t have to be soulless to sell; that the stories we share with the world shape the world; and that it’s up to us storytellers to imagine a better, brighter future for all.

Creative Direction

I create impactful 360° campaigns by blending creativity with data-driven insights from market research, trend reports, and KPIs. This approach allows me to craft soulful, stunning, and effective brand messages across various platforms, delivering category-breaking campaigns and marketing strategies that successfully communicate my clients' vision to the world.

Corporate Leadership

I have extensive experience managing large teams of 23+ employees, across all brands, channels, and platforms for Ralph Lauren. My secret to success is fostering a warm, inclusive, and collaborative environment — and leaving my ego at the door.

Generative AI Strategy

In my organization, I’m applying emerging technologies like generative AI and data pipeline management tools to create efficiencies in the creation and distribution of e-commerce copy, product knowledge data, advertising storytelling and ESG (environmental social and governance) narratives.

I’ve consulted for a variety of international and emerging brands in the luxury, fashion, sustainability, beauty, and finance space.

Previous clients include Clairol, Wella, Maybelline, Essie, OppenheimerFunds, Hourglass, Estée Lauder, David Yurman, Chandon, Tory Burch, Victoria's Secret, Verizon, Cigna, and more.